07940 838 103 jackie@j21coaching.com

Living and consulting in Birmingham makes the city very dear to our hearts here at J21 Coaching, and we keep a close eye on the trends and hot topics in business and coaching as a result.

And after our first year of providing business coaching, mentoring, career coaching, relationship coaching and life coaching services in Birmingham, it’s been so rewarding to our growth in client trust and loyalty across the city.


So, looking ahead to the next 12 months, here are our top tips and predictions for the coaching market in Birmingham to watch out for:

  • Expansion

Birmingham is an expanding and buzzing city, with huge developments underway for a state-of-the-art railway station and a new runway extension at Birmingham International Airport. We’d expect to see a corresponding expansion in coaching consultancies across the Midlands this year, too.

  • Caution

Despite being a positive place, there’s a level of caution in Birmingham to spending additional revenue – hardly surprising, given the backdrop of recession. We’d expect to see more competitively-priced coaching services being offered this year, but with top coaches still commanding premium fees.

  • Competition

With an expanding business community in Birmingham, there will also be more competition in the coaching industry to win new clients. The best coaching consultants will be those with a strong skillset, and expertise of working across different sectors, such as J21 Coaching.

  • Specialisation

As with any commercial sector, with increased competition amongst coaches and mentors in Birmingham, there will be increased specialisation, and a growth in niche coaching – such as the recent growth in Pink Coaching targeted specifically at women.

  • Final thought

It’s important to remember that when hiring a coach, mentor or life coach in Birmingham this year, some things aren’t moveable: including qualifications and membership to leading coaching bodies such as the IIC and ICF as standard professional benchmarks.

We, of course, have full membership of both coaching bodies, as well as evidence of our results in coaching and mentoring available here.

For more information on our coaching and mentoring services in Birmingham, please feel free to contact us here.